Marketing Content to Support a Sales Conversation - White Paper


These days, it’s all about the sales conversation – and that conversation is all about your customer.

Conversations, unlike pitches, jump from point to point and back again, following a train of thought rather than a hard structure. 

The key is to have all the right resources to hand so that you’re always able to answer customer questions and back up your answers with marketing content that supports your statements.

This white paper looks at the key marketing resources that every salesperson should have in their arsenal.